Over the years, health spending has increased considerably. This phenomenon is due to a series of factors — such as new medications, tests and the introduction of new technologies — which inevitably make healthcare more expensive. For insurance companies, this means an increasingly greater challenge: with increasing expenses, new approaches are necessary to increase the company's revenue and balance its accounts.

However, saying is certainly easier than doing. In practice, what can really make a difference in the health plan's financial balance? This is a question that, certainly, every manager in the area has already asked, and may have remained unanswered.

Therefore, in this post, we have separated 3 objective tips that you can put into practice at your operator. Knowing them can give you exactly what insight you needed to take the right action and increase revenue. Keep reading to find out more!

1. Invest in digital marketing strategies

The formula for financial balance, in any enterprise, is simple: it is necessary to sell more and save where possible. And, in the 21st century, adapting to new means of communication is essential for more effective sales. This is why digital marketing has become so prominent among health plan operators.

This marketing strategy consists of using media and social networks for advertising. With the growth of the internet and media, digital marketing puts your brand in direct contact with countless potential customers, at once. This strategy could be the leap you needed towards greater adherence to your health plan.

2. Know your target audience’s purchasing journey

It’s not enough to just invest in sales techniques. It is necessary to invest in the right sectors at the right time. Take, for example, the epidemiological transition we are currently facing: the greater prevalence of chronic diseases — which tend to replace infectious diseases — drastically changes health care. A greater number of geriatricians, cardiologists and endocrinologists, for example, will be needed on your staff.

If you don't adjust to this new reality, demand from your customers may start to grow; and if they realize that your competitors are supplying you more effectively, you will start to lose customers. Therefore, investing in retention is as important as in attracting employees.

3. Use the right tools for your business

We commented, at the beginning of the post, that technology has brought with it an increase in healthcare spending. And that's true. However, it also made it possible to emergence of new tools, capable of bringing more speed and productivity to everyday life. These tools work on both fronts that we currently mentioned: patient acquisition and loyalty.

This is the case, for example, of management software aimed specifically at health plan operators. With these programs, you transform manual and laborious activities into much more practical processes. The best example is the digital organization of medical audits, which saves the auditor's time and speeds up the flow of services.

If you are looking for software for this purpose, here is a good tip. SAUDI is software aimed at automating audits with the potential to drastically reduce costs with this process. It operates in prominent health plans throughout Brazil, and brings greater transparency and convenience to supplementary healthcare.

If you really want to increase the result, contact us now! We look forward to getting to know you better and introducing you to SAUDI.